TONIMORGAN.COM

Building product intuition for human systems

Supporting leaders where technology decisions carry real-world consequences.

hello@tonimorgan.com

current focus

These are the persistent tensions I'm noticing that distort decision-making under pressure.

Below are the questions I return to when decision-making under uncertainty breaks down.

What does it mean to design for trust when incentives are misaligned?

How do people learn judgment in systems they didn’t build?

When does governance clarify, and when does it obscure judgment?

How do institutions support intuition without turning it into dogma?

about me.

I focus on how people develop judgment and intuition inside complex, high-stakes systems—especially where technology and institutions shape real-world outcomes. Much of my thinking pays attention to where formal rules and lived experience diverge, where accountability exists but guidance is often incomplete. Intuition is often what allows people to navigate that gap when structures fall short.

I’m interested in how judgment actually forms as people learn to navigate systems they didn’t design but are nonetheless responsible within. My work draws on product thinking, governance, and social learning to explore how trust, decision-making, and intuition are formed in practice rather than theory.

I focus on how people develop judgment and intuition inside complex, high-stakes systems—especially where technology and institutions shape real-world outcomes.

Much of my thinking lives in the gap between formal rules and lived reality, where accountability exists but guidance is often incomplete.

I’m drawn to work that sits between disciplines—where systems are powerful, outcomes matter, and easy answers tend to fail. I tend to start with questions, spend time observing how people actually behave, and let understanding emerge slowly rather than forcing solutions too early.