I help you engineer better product intuition.

I focus on how product and policy teams make high-stakes decisions under uncertainty, especially when systems scale faster than clarity.

Much of my attention sits at the boundary between formal structure and lived responsibility, where accountability exists but guidance is often incomplete, and human intuition becomes necessary rather than optional.

This thinking has been shaped across very different kinds of environments, including enterprise, consumer, and academic contexts, through work adjacent to large organizations like Salesforce, TikTok, and Harvard, where decisions scale quickly and consequences are difficult to reverse.